Guide for a successful virtual open house

Dated: March 26 2021

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Virtual open houses are becoming the norm with Scottsdale residents encouraged to limit face-to-face contact. With a virtual tour, buyers can see what a property has to offer from the comfort of home.

As more sellers go the virtual route, yours could well get lost in the fray. Give your property an edge over other Scottsdale houses for sale by following this expert guide:

Plan your route

Hosting a virtual tour isn’t as easy as it looks. For the best results, map out your route beforehand. Start with the most impressive part of the home. If you have a pool or a great view, open your virtual video tour with that to set the stage for what promises to be a positive experience.

Also, plan the order in which to show your rooms. Figure out how to enter and exit each room smoothly; don’t go back and forth so as not to disrupt the flow.

Rehearse your lines

Practice what you’re going to say and how you’re going to say it. Write down the best features of your property and work on your delivery so your spiel sounds natural rather than scripted.

You may know your property like the back of your hand, but a script or outline can help you avoid awkward pauses. Keep your spiels short to allow your audience to focus on features of the property, not on you.

Prepare your home

Make your property camera-ready by staging it. Clean and declutter and depersonalize by removing any personal items, such as pictures, trophies, and the like.

Because this tour is likely to be your buyer’s first real glimpse of your home, it’s best to hide any bold-colored furniture or polarizing art pieces. You can also repaint your walls in more neutral shades like grey, beige, tan, or dark blue to appeal to a wider audience.

Use the right equipment

You may not necessarily need a high-quality camera for your virtual open house. A good smartphone or tablet with the right lens attachment can do the trick. Use a monopod or, better yet, a gimbal or to keep the camera is steady throughout the tour. For good audio quality, use a Bluetooth headpiece or a wireless microphone.

Know your platform

Research the app you’ll use to host your virtual open house. Every app offers different features and lends itself to different audiences. Learn the pros and cons of each website so you can figure out which one will work best for you.

Take advantage of the live feature on Facebook, Instagram, or YouTube to interact directly with potential buyers in real-time. You can also opt for a one-on-one tour with buyers on Google Meets, Skype, or Zoom.

Promote your virtual open house

Use social media to get your virtual home tour out there. Choose a date and time and create an event for it. Share links, send emails and set up reminders to spread the word.

Get in touch with Aeris House Properties

For a great virtual open house experience, enlist the help of expert Scottsdale realtors. Our team offers innovative selling strategies so you can get the best deal possible. Contact us by calling 602.466.9771 . You can also send an email to info@aerishouse.com.

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